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In the vast and competitive landscape of e-commerce, Amazon stands tall as the undisputed titan. With millions of products available at the fingertips of consumers worldwide, it’s no surprise that businesses strive to leverage the platform’s immense reach to boost their sales. One of the essential tools in an Amazon seller’s arsenal is Amazon Advertising, a pay-per-click (PPC) advertising platform that allows merchants to promote their products directly to potential customers. In this article, we’ll delve into the unique workings of Amazon Advertising and explore how it plays a pivotal role in driving sales and amplifying brand visibility on the e-commerce giant.